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Aviva's latest campaign from AMV BBDO once again features Paul Whitehouse, prompting the most
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ... , with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ... , creating a real sense of how Aviva recognises what matters most to customers." Media buying ...
Aviva has bolstered its comms team by bringing in Brunswick's Nigel Prideaux as group comms...responsibility for Aviva's corporate media relations and internal communications worldwide. Prideaux was most recently a partner at City PR agency Brunswick, where he worked on Aviva's takeover of RAC in 2005. He ... , currently group external affairs director, will take up the new role of corporate affairs director for Aviva ...
Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva. People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...
LONDON - Aviva is to push its retirement products in the latest phase of its ongoing ad campaign...their retirement income by up to 20%. Aviva has used former 'Fast Show' comic Whitehouse in its ads since August ... Helmont, head of brand at Aviva UK. She added: "The aim is to put customers at the heart of the campaign by encouraging them to take action and shop around for their retirement income, whilst putting the Aviva brand ...
risks making other insurance companies look dull in comparison. This suggestion clearly galvanised Aviva, which was scheduled to announce its results later that same week. Aviva's chief executive Andrew Moss ... , but the point is that it forced journalists to think about Aviva's market position and strategy in a way ...
Aviva has appointed CMW to handle the global integrated advertising for its investment arm....by Jennifer Horner, the global marketing director for Aviva Investors. CMW will now be responsible for developing a global positioning and brand strategy for Aviva Investors that will launch in the first quarter ... 's appointment marks the first time that Aviva has used an agency to work on global campaigns specifically ...
Aviva has teamed up with homeless charity The Big Issue to highlight the plight of children at risk...as part of a new initiative, Aviva Street to School, designed to help these children back into everyday life. The special edition continues a five-year global commitment by Aviva, valued at more than 1m ... September. Aviva has commissioned 100,000 copies of the supplement the first 50,000 will be given out ...
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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