22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year.
The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
04 Jan 2012
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...
04 Jan 2012
| by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie.
Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ...
Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
14 Sep 2011
Aviva is using real-life customer experiences to demonstrate how it looks after them in times
27 Jul 2011
The Olympic champions Christine Ohuruogu and Darren Campbell feature in a new ad for Aviva...The ad, created by Balloon Dog, shows athletes' preparations for next year's Games, with each of their journeys depicted by a yellow track. It celebrates the fact that Aviva has now been supporting British athletes for more than a decade.
Stars included in the ad are the Olympic 400m gold-medallist Ohuruogu ...
23 Feb 2011
| by Leo Rayman, Strategy director, DDB UK
credibly and stamp your unique brand identity onto it. And there's the rub: what is Aviva's brand identity? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ...
of positionings to be injecting into a generic benefit.
But I'm being unfair. For a while now, Aviva has bound ...
21 Jan 2011
Aviva has released its latest ad in its campaign starring Paul Whitehouse.
18 Jan 2011
| by John Reynolds
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one.
It is targeting the nearly 20 million people 39% of UK ...
-death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...