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Aviva 'Aviva home insurance relaunch' by AMV BBDO

Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...

Aviva 'detector' by AMV BBDO

The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...

Aviva 'for the love of your home' by AMV BBDO

Aviva has released a set of idents for its partnership with the Home channel to advertise its home

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...

CST The Gate snares Aviva's Mugliston as chief executive

CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief..., the managing director, becomes chairman. Mugliston leaves Aviva after seven years, during which time ... Tim Lindsay. Mugliston said: "While I am sad to leave Aviva, I always planned to come back ...

Aviva 'ITV Drama Premieres idents' by AMV BBDO

Aviva is using real-life customer experiences to demonstrate how it looks after them in times

Aviva hires Albion to launch online car insurance brand

Aviva has appointed Albion London to handle the advertising for the launch of its new online car...Aviva's Quote Me Happy brand, which allows customers to buy and manage Aviva motor insurance online. Launched last month, the service will be marketed as distinct from the main Aviva brand. It has been ... in 2003. The line was scrapped in 2007 and Norwich Union was subsequently rebranded as Aviva. However ...

Agency roster: Aviva

The agencies working across the various Aviva brands....Abbott Mead Vickers BBDO Advertising Albion London Advertising (Quote Me Happy brand) Kitcatt Nohr Digitas Global advertising (Aviva investors) CMW Global integrated advertising (Aviva investors) ZenithOptimedia Global media planning, buying and digital Email us with updates ...

Aviva 'paving the way' by Balloon Dog

The Olympic champions Christine Ohuruogu and Darren Campbell feature in a new ad for Aviva...The ad, created by Balloon Dog, shows athletes' preparations for next year's Games, with each of their journeys depicted by a yellow track. It celebrates the fact that Aviva has now been supporting British athletes for more than a decade. Stars included in the ad are the Olympic 400m gold-medallist Ohuruogu ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.