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Adwatch (Feb 23) - Top 20 recall: Aviva gets serious

credibly and stamp your unique brand identity onto it. And there's the rub: what is Aviva's brand identity? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ... of positionings to be injecting into a generic benefit. But I'm being unfair. For a while now, Aviva has bound ...

 

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