Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
credibly and stamp your unique brand identity onto it. And there's the rub: what is Aviva's brand identity? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ... of positionings to be injecting into a generic benefit. But I'm being unfair. For a while now, Aviva has bound ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.