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Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...

Aviva targets world record crowd for Quins v Saracens clash

Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...-up act before the Wembley match to encourage a higher attendance. Aviva is also considering a series ... numbers to those at Twickenham. Aviva has been the sponsor of Premiership Rugby since 2009. Aviva ...

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...

Kevin Peake to join Aviva in interim brand role

Kevin Peake, Npower's former marketing director, is joining Aviva as interim brand, sponsorship...Peake left his role at Npower in August this year following a restructure of its operations . He will report to Anne Filatotchev, Aviva's UK marketing director. Peake left Npower after it was split into three teams: domestic markets, SME markets and industrial and commercial markets, ahead of a ...

Aviva's Amanda Mackenzie named Marketing Society president

Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...

Aviva gives away Premier League shirt sponsorship

Aviva will become the first commercial sponsor to hand over its shirt logo to a charity for a one...Aviva has been Norwich City Football Club's main club sponsor since 2008 and is handing over its ... . It is the fourth year running that Aviva has given away its Norwich City sponsorship to charities. However ... . Aviva works with the Railway Children as part of a five-year global "street-to-school" programme ...

Aviva fills marketing gap left by Price departure

Aviva has promoted Anne Filatotchev to a broader UK marketing director role following the departure...Aviva has changed the role Price held for 18 months to include responsibility for a new ... currently holds the post of Aviva Life marketing director. Following her new appointment, she will report ... responsibility and sponsorship across Aviva UK s business. Filatotchev joined Aviva in 2008 from management ...

Aviva revives 'You Are The Big Picture' ad campaign

Aviva, the insurance giant, is today (18 September) launching the second phase of its 'You...and messages through Aviva s Facebook page. For every upload, the brand will donate 2 to the international ... will be combined to create a montage in the shape of a face, aimed at reinforcing Aviva s image as a brand ... on the National Theatre s Lyttelton fly tower and will be available on YouTube. Aviva is also targeting ...

Aviva seeks UK chief after Price departure

Aviva is searching for a UK marketing director following the departure of Gary Price amid a shake...was appointed to the role in December 2009, having joined Aviva in 2005 as director of customer experience for the UK's life business. Previously, Price held marketing roles at Egg, HSBC and the COI. Aviva has ... , brand, sponsorship, communications and corporate responsibility across Aviva's UK life and general ...

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