Aviva strikes deal with ITV Drama Premieres
23 Jun 2009
Aviva has struck a sponsorship deal with ITV Drama Premieres. The tie-up will begin next month
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Marketing Mole: Who does Google think you are? - Amanda Mackenzie, Chief marketing officer, Aviva
08 Sep 2009
- The first result is a Marketing article about Mackenzie's exit from British Gas for Aviva..... - The fourth link is to a series of images, which includes two of Aviva's Mackenzie. - The final listing ... 2008. Despite the high-profile £9m rebranding campaign for Aviva, Mackenzie has relatively few relevant links. Action - One of the image links pushes to Aviva's site, so Mackenzie could easily use ...
Branding: Brand in the news - Aviva
14 Jan 2009 | by Carl Ratcliff, Head of brand strategy, Five
Aviva is an odd name. More like a small car. Or, a beauty spa. Sorry, that's Aveda. In fact it
Aviva hires British Gas' Jan Gooding for senior marketing role
13 Nov 2008 | by Alex Brownsell
LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...
Mark Ritson on branding: Aviva is right to embrace the single life
20 May 2008
company Aviva. For starters, Norwich Union, like most financial-services brands, is no longer ... of so many different, yet allied, brand equities. Aviva's major competitors have streamlined ... leadership and differentiation fall. As Aviva chief executive Andrew Moss put it, 'one Aviva, twice ...
Aviva appoints The Gate to roster
19 May 2008 | by Alex Brownsell
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate...Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition. The appointment of The Gate to the Norwich Union Life and Collective Insurance ...
Aviva announces plan to axe Norwich Union brand
29 Apr 2008 | by Gareth Jones
LONDON - Insurance giant Aviva has confirmed plans to phase out its Norwich Union name in the UK...The removal of the Norwich Union name, in favour of the Aviva brand, will be overseen by recently appointed group marketing director Amanda Mackenzie. The move will see Aviva become the customer brand for the Aviva group worldwide, replacing Norwich Union, Commercial Union Poland and Hibernian. The RAC brand ...
Aviva completes digital agency line-up
28 Mar 2008 | by Ed Kemp
LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union
Aviva ready to jettison Norwich Union brand in UK
04 Mar 2008 | by Ed Kemp
LONDON - Insurance giant Aviva is preparing to phase out its Norwich Union name in the UK in line...The removal of the Norwich Union name, in favour of the Aviva brand, will be overseen by incoming ... Aviva brand in July 2002 would not be a precursor to dropping its other regional brand names. Aviva ... Union. It currently uses the Aviva name in most of the markets in which it operates, including France ...
Mackenzie departs British Gas to take up top Aviva group role
22 Jan 2008 | by Ed Kemp
group marketing director at Aviva, which owns Norwich Union and RAC....Mackenzie, whose global role will give her a seat on Aviva s executive committee, is joining at a difficult time for the group. Last November it cut its marketing team by 140 and its budget from 180m to 100m. It also axed several senior marketing roles in a restructure (Marketing, 20 November ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
