22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
03 Apr 2012
| by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW.
Aviva ...
to consolidate into a single agency.
Dare will now handle Aviva's consolidated digital account, also covering ...
handles Aviva's advertising account, but is unaffected by the appointment.
Separately, Aviva's review ...
01 Mar 2012
| by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio.
Aviva currently works with a number of agencies ...
Aviva s advertising account.
News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process.
It also follows Aviva s decision to call ...
20 Feb 2012
| by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show.
The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ...
, highlighting the services that Aviva offers, information on a range of health-related subjects ...
.
In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year.
The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
02 Feb 2012
| by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
06 Jan 2012
| by John Reynolds
Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...-up act before the Wembley match to encourage a higher attendance.
Aviva is also considering a series ...
numbers to those at Twickenham.
Aviva has been the sponsor of Premiership Rugby since 2009.
Aviva ...
04 Jan 2012
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...
04 Jan 2012
| by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie.
Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ...
Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...