And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM
05 Nov 2009 | by Noel Bussey
0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...
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Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
And in the real world... Homebase, Santander, Aviva, M&S and more
30 Apr 2009 | by Kate Nettleton
Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...
Aviva sees agencies for £4m digital task
31 Jan 2008 | by Kate Nettleton
LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...
Aviva awards online work to Glue and Good Technology
22 Nov 2006 | by by Gareth Jones
LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...
Aviva appoints Karen Earl to manage sailing sponsorship
03 Nov 2005 | by by Sam Matthews
LONDON – Aviva, the financial services group, has appointed Karen Earl Sponsorship to manage its...sponsorship of Caffari's attempt to sail solo non-stop around the world. Aviva, which owns the Norwich ... progressive way. The savings, insurance and investment company believes Caffari and The Aviva Challenge epitomise this. Stephen Pain, Aviva group corporate affairs director, said: "We chose to appoint Karen ...
Lovell axed as Aviva restructures RAC
17 Jun 2005 | by Ravi Chandiramani
of the breakdown recovery group's £1.1bn takeover by Aviva....Lovell will leave the company on 30 June. His opposite number at Aviva's insurance business Norwich Union, Ben Welsh, takes over comms responsibility for both the RAC and NU brands. The RAC's comms team remains at 13 staff, plus 12 at its Lex fleet-hire business. Rebecca Bell, Rachel Knowles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
