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Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of the 2010/11 Aviva Premiership Rugby season. The agency will also be responsible for developing and implementing a strategy to activate Aviva s rugby sponsorship, alongside their ongoing sponsorship of UK Athletics. Jon Varney, commercial director of Premiership Rugby, said: "Our partnership with Aviva marks ...
Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ... , with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ... , creating a real sense of how Aviva recognises what matters most to customers." Media buying ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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