04 Jun 2010
| by Alex Brownsell
Aviva has launched an ad campaign encouraging consumers to nominate local community 'heroes'....print, outdoor, direct marketing and digital activity, showcasing real Aviva customers. Each ad ...
, with an overall winner set to receive 10,000. Susan Helmont, head of brand at Aviva UK, said: "This campaign ...
, creating a real sense of how Aviva recognises what matters most to customers." Media buying ...
07 Jul 2010
| by Joe Thomas
Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of the 2010/11 Aviva Premiership Rugby season.
The agency will also be responsible for developing and implementing a strategy to activate Aviva s rugby sponsorship, alongside their ongoing sponsorship of UK Athletics.
Jon Varney, commercial director of Premiership Rugby, said: "Our partnership with Aviva marks ...
20 Jan 2010
| by Joe Thomas
LONDON - Revlon has become the official sponsor for United Kingdom Athletics (UKA) and The Aviva GB
26 May 2011
| by Sara Kimberley
appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ...
on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...
03 Apr 2009
| by Caroline Lovell
in underlying profits. Source: The Independent The insurers Aviva and Swiss Re will axe thousands of UK jobs as a result of the global downturn. Aviva plans to make around 1,690 job cuts over 2009, while Swiss Re ...
02 Nov 2005
| by by Julia Pearlman
The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group.
The 'More know how' ads have ...
, poster and promotional ad campaign focusing on the RAC's breakdown service.
Aviva combined most ...
16 Jun 2010
| by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
15 May 2012
| by Nicola Clark
rewarding those prepared to take risks and support creative ideas.
Mathieu pipped Amanda Mackenzie, Aviva ...
03 Nov 2010
| by Rachel Barnes
, a real-time snapshot after two weeks of voting reveals that Aviva, Giffgaff, Costa Coffee ...
.'
Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ...
,000 photos have been uploaded in the first three weeks.
'Aviva now has two-and-a-half times the sector ...
09 Jun 2006
FILE MAJOR PLAYER: Viacom WHAT'S NEW: Digital screens, tunnel wraps CASE STUDY - Aviva
Client: Aviva
Media owner: Viacom Outdoor
Brief: Few people had heard of Aviva, despite it being one ...
Europe and to highlight Aviva's
position as a forward-thinking company
Budget: £300,000
Target ...
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