Pick & Turkey league (4 Feb 2011)
04 Feb 2011
1 AMV BBDO Aviva Paul Whitehouse 1 JWT London Kit Kat crane ...
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Adwatch (Feb 23) - Top 20 recall: Aviva gets serious
23 Feb 2011 | by Leo Rayman, Strategy director, DDB UK
credibly and stamp your unique brand identity onto it. And there's the rub: what is Aviva's brand identity? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ... of positionings to be injecting into a generic benefit. But I'm being unfair. For a while now, Aviva has bound ...
Pick & Turkey league (28 Jan 2011)
28 Jan 2011
PICK OF THE WEEK Ian Darby was haunted by Abbott Mead Vickers BBDO s latest Aviva spot featuring Paul Whitehouse: "The Ghost dead bloke in the room trick has rarely been executed so effectively ... 1 AMV BBDO Aviva Paul Whitehouse Turkey tally ...
Aviva 'holiday packing' by AMV BBDO
21 Jan 2011
Aviva has released its latest ad in its campaign starring Paul Whitehouse.
Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
Aviva 'you are the big picture' by AMV
13 Oct 2010
Aviva is projecting giant portraits of its customers on to landmark buildings in six cites around...situations through a quick insurance service from Aviva. People can upload their photograph at www.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...
Aviva 'Free Love' AMV BBDO
03 Mar 2010
Aviva's latest campaign from AMV BBDO once again features Paul Whitehouse, prompting the most
Aviva 'direct insurance' by AMV BBDO
03 Aug 2009
AMV BBDO will today launch a new campaign for Aviva to promote its direct insurance business
Ringo Starr and Elle Mcpherson star in latest Aviva spot
06 Mar 2009 | by Kate Nettleton
LONDON - Aviva is launching another celebrity-filled campaign featuring the likes of Ringo Star...The ad, created by Abbott Mead Vickers BBDO, sees the celebrities alongside members of the public expressing their opinions about what they expect from an insurance company. By featuring these diverse viewpoints, the campaign seeks to promote Aviva's commitment to the consumer's needs. The campaign follows ...
Aviva 'name change' by AMV BBDO
26 Feb 2009
Stars including Ringo Starr, Bruce Willis and Dame Edna Everage appear in a new TV spot to communicate Aviva's name change from Norwich Union. Ringo Starr and Bruce Willis in Aviva ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
