Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
Eve/MediaVest 48 9 ( ) Aviva Abbott Mead Vickers BBDO/ZenithOptimedia 41 ...
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
Eve/MediaVest 48 9 ( ) Aviva Abbott Mead Vickers BBDO/ZenithOptimedia 41 ...
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...
Aviva is using real-life customer experiences to demonstrate how it looks after them in times
credibly and stamp your unique brand identity onto it. And there's the rub: what is Aviva's brand identity? To most people, Aviva is the somewhat faceless yellow-and-green thing. It's got some previous ... of positionings to be injecting into a generic benefit. But I'm being unfair. For a while now, Aviva has bound ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.