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Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...
is that they are separate agencies rather than part of the same group." Just last month, financial services giant Aviva ...
LONDON - Aviva has saved vast sums of money on its latest advertising campaign due to deflation...to the fact that there was no demand for the vacant space. The entire campaign cost Aviva around 20 per cent ... , Aviva s group marketing director, said the company has had the happy problem of wondering how to deal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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