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Clear Channel chief claims creatives are not utilising outdoor's full capacities

21 Jun 2011 | by Jeremy King

the presentation the assembled audience was shown examples from brands including Nokia and Aviva which, Eccleshare ...

Outdoor revenue up 12.5% over 2010

27 Jan 2011 | by Maisie McCabe

from brands such as Sky, M S and Aviva over the last year. "2010 was characterised by the return ...

Aviva campaign offers customers five minutes of fame

04 Oct 2010 | by Sara Kimberley

Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...

Industry leaders gather for opening of Media 360 in Manchester

10 Jun 2010 | by Arif Durrani

David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...

Could consolidated buying raise costs for the COI?

10 Feb 2010 | by David Benady

is that they are separate agencies rather than part of the same group." Just last month, financial services giant Aviva ...

In Your Space trucks to showcase Aviva ads

26 Aug 2009 | by Maisie McCabe

LONDON - Outdoor media owner In Your Space has signed a three-month campaign with Aviva Car...Space, Aviva Car Insurance will be able to target motorists while they are in the perfect mindset. The Aviva campaign is running on a total of 210 ad sites, which In Your Space calls "high reach billboards ...

Brands ask media owners for free ad space

09 Jun 2009 | by Sarah Johnson

advertising following comments made by Aviva's group marketing director, Amanda Mackenzie, that she had been...originally scheduled. She claimed that this equated to a 20% saving for Aviva. Her comments followed criticism from two shareholders in April, who accused Aviva of 'squandering shareholder money' on a high-profile rebranding campaign. Outdoor owners, including JCDecaux, the lead owner for the Aviva activity, have ...

Outdoor sector in revenue crisis

04 Jun 2009 | by Anne Cassidy

that it considers to be bad quality. Earlier this week, Aviva said it secured free outdoor space on its latest ...

Aviva secures free billboard space in recession-hit market

01 Jun 2009 | by Anne Cassidy

LONDON - Aviva has saved vast sums of money on its latest advertising campaign due to deflation...to the fact that there was no demand for the vacant space. The entire campaign cost Aviva around 20 per cent ... , Aviva s group marketing director, said the company has had the happy problem of wondering how to deal ...

Billboards and Beyond: Transport - Underground

09 Jun 2006

FILE MAJOR PLAYER: Viacom WHAT'S NEW: Digital screens, tunnel wraps CASE STUDY - Aviva Client: Aviva Media owner: Viacom Outdoor Brief: Few people had heard of Aviva, despite it being one ... Europe and to highlight Aviva's position as a forward-thinking company Budget: £300,000 Target ...

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