MediaCom, ZenithOptimedia and Publicis battle for Cannes Media Lions
20 Jun 2011 | by Anne Cassidy
shortlisted for Aviva "you are the big picture" in the Financial Products and Services category and for its O2 ...
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Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Aviva to publish positive customer feedback in social media
15 Feb 2011 | by Mark Banham
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...
Aviva to sponsor video-on-demand rugby
20 Oct 2010 | by Mark Banham
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet
16 Sep 2010 | by Simon Kershaw
s knitting. Bonkers works best. This is a far cry from the intensity of Nike or the pomposity of Aviva ...
Industry leaders gather for opening of Media 360 in Manchester
10 Jun 2010 | by Arif Durrani
David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...
Telegraph to provide online coverage of athletics
02 Mar 2010 | by John Reynolds
TMG will provide live streaming of the Athletics Championship, which takes place in Doha between March 12 and 14, on Telegraph.co.uk/sport. The streaming and the event are sponsored by Aviva. TMG is also providing exclusive online coverage of England's matches in the hockey World Cup, which began ...
Could consolidated buying raise costs for the COI?
10 Feb 2010 | by David Benady
is that they are separate agencies rather than part of the same group." Just last month, financial services giant Aviva ...
Ad2One appointed to handle sales for Vtravelled.com
13 Jul 2009 | by Sara Kimberley
be shared with other users. Last month, the digital sales house was appointed by Aviva-owned breakdown ...
Ad2One wins RAC web work
09 Jun 2009 | by Sara Kimberley
LONDON - Ad2One, the digital sales house, has been appointed by Aviva-owned breakdown service RAC...According to The Nielsen Company, the RAC spent 7.2m on display advertising in the 12 months to 31 March 2009. The agency won the account, worth up to 1m, from incumbent ad sales house Adlink. The RAC, which was acquired by Aviva for about 1.1bn in March 2005, has about seven million members ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
