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How social media is removing the barriers between corporate and consumer brands

7 Reckitt Benckiser J Sainsbury BP J Sainsbury BAE Systems 8 Aviva ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

MAYBE - Jan Gooding, Global marketing director, Aviva The one thing we know about social media is that news travels incredibly fast to huge numbers of people and inspires action. Any brand ... at Aviva has shown us the importance of listening and being prepared to engage authentically in this space ...

Rugby's first interactive app launched for RBS 6 Nations

Sun 5 Feb 15:00 Ireland v Wales Aviva Stadium Sat 11 Feb 16:00 Italy ... 13:30 Ireland v Italy Aviva Stadium Sat 25 Feb 16:00 England v ... :00 Ireland v Scotland Aviva Stadium Sun 11 Mar 15:00 France v England Stade ...

Brands eye a share of booming digital health sector

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ... , adding that all of Aviva's health information is based on sound data. As Jones says: 'There has been a ...

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...

Aviva to publish positive customer feedback in social media

Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.