RAC kicks off £7 million pitch
19 Apr 2012 | by Anne Cassidy
BBDO, which had worked on the account for six years. Last year, Aviva sold the RAC to The Carlyle ...
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James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
, Aviva, Scottish Power and the State Bank of India. Richard Kanareck, Fleishman-Hillard s MD in London ...
MHP Health Mandate called in to help dementia campaign
17 Apr 2012 | by Hannah Crown
their support are Saga, Aviva, Lloydspharmacy, E:On and Waitrose. ...
City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
names Mike Biggs, ex-finance director of Aviva, as Direct Line chairman, widely seen as a move close ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
ZenithOptimedia launches Performics UK
16 Feb 2012 | by Katherine Levy
Gamble and Aviva. Boyle said: "We have seen huge demand for performance marketing, which has become a ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
, before subsequently joining Aviva as interim brand, sponsorship and corporate responsibility director ...
Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Aviva's chief marketing and communications officer, Amanda Mackenzie, has been unveiled...provided an impressive example by becoming the first chief marketing officer of Aviva on its executive ...
TMW bolsters planning and social offering
24 Nov 2011 | by Anne Cassidy
, overseeing social brand strategy for accounts including the BBC and Aviva Health. At TMW, Buckley ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
