Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To show the brand ... . Results Over the three-month campaign, Aviva gained around 100,000 fans on its Facebook page. An Aviva ...
Marketing Society Awards for Excellence 2011: B2B Marketing
07 Jun 2011
shortlisted for B2B marketing: Aviva, You are the big picture; Barclaycard, SME payment acceptance programme ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
for its engineering excellence. AVIVA With its rebrand from Norwich Union firmly behind it, Aviva ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
Editor's comment: Bold brands set creativity free
16 Jun 2010 | by Gareth Jones
This was the message delivered by Aviva chief marketing officer Amanda Mackenzie at the seventh annual Media 360 conference in Manchester last week. Outlining the success of the 2009 rebrand of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
instant-win games. 10. Amanda Mackenzie, Aviva Mackenzie's epic campaign to rebrand Norwich Union as Aviva was not without risk - after all, changing a venerable and beloved UK brand name to a global ... and respected marketers, the question now is whether there are sufficient challenges left at Aviva to keep its ...
Creston positive on outlook after profits climb 29%
27 Nov 2008 | by Daniel Farey-Jones
. Creston enjoyed a record period for new business, bringing in 11m in revenue through wins such as Aviva ...
Not Actual Size hires Derbyshire to manage Walkers
27 Oct 2008 | by Nikki Sandison
will also work with clients including Nike, NFL, Aviva, BMW and Famous Grouse. Derbyshire joins Not Actual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
