Clear Channel chief claims creatives are not utilising outdoor's full capacities
21 Jun 2011 | by Jeremy King
the presentation the assembled audience was shown examples from brands including Nokia and Aviva which, Eccleshare ...
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McCain ends commercial partnership with UK Athletics
11 Jan 2012 | by John Reynolds
. The commercial relationship between Aviva and UK Athletics is up for renewal this year. Aviva has been a ...
Outdoor: The Olympic opportunity
16 Feb 2011 | by Rob Gray
brands such as Aviva (using wraps on tunnels, banners, digital and floor media), stations offer great ...
Media: Double Standards - 'London 2012 will be the making of digital OOH'
11 Feb 2011
following the success of campaigns from Aviva and NatWest. As the home of the Javelin trains, St Pancras ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Outdoor revenue up 12.5% over 2010
27 Jan 2011 | by Maisie McCabe
from brands such as Sky, M S and Aviva over the last year. "2010 was characterised by the return ...
Aviva campaign offers customers five minutes of fame
04 Oct 2010 | by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...), features real stories of Aviva customers, employees, business partners and communities, to convey ... their photograph at www.youarethebigpicture.com or via www.facebook.com/aviva . For the first 250,000 photos uploaded by members of the public, Aviva will donate 1 per image to Save the Children as part of its ...
Industry leaders gather for opening of Media 360 in Manchester
10 Jun 2010 | by Arif Durrani
David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...
Could consolidated buying raise costs for the COI?
10 Feb 2010 | by David Benady
is that they are separate agencies rather than part of the same group." Just last month, financial services giant Aviva ...
Aviva reviews £150m global media planning and buying needs
10 Sep 2009 | by Arif Durrani
LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
