Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
( ) Confused. com Wordley Production, Hornet Inc/PHD 44 5 ( ) Aviva ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
, Pull-Ups Kimberly-Clark McDonald s Recruitment VCCP Aviva Marketing leadership ... UK Influence Aviva and Railway Children Global marketing Google Chrome BBH ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
company, Aviva, ran a new ad campaign in January starring Paul Whitehouse , to support its own MultiCar ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm Carlyle Group in June this year, for 1bn. The sell-off was part of Aviva s strategy to focus on its insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns ...
Rapier picks up £7m advertising account for RAC
07 Jul 2011 | by Sara Kimberley
RAC, the roadside breakdown service that was sold recently by the insurance giant Aviva, has...for six years, will continue to handle brand advertising for Aviva. David Tyers, the sales ... service businesses in the UK." Last month, Aviva sold RAC for 1bn to the US private equity company The Carlyle Group as part of its strategy to focus on its insurance and savings business. However, Aviva ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Aviva has agreed to sell motor breakdown business RAC for £1bn to US private equity firm Carlyle...Aviva has said it will maintain a commercial partnership with RAC after the sale, which is expected to be concluded at the end of September. This means that Aviva will continue to sell RAC breakdown cover to its customers. Aviva said in a statement that the RAC's management, which includes ...
RAC picks Rapier for £7m DM and digital
26 May 2011 | by Sara Kimberley
appointment by the RAC, which is owned by the insurance giant Aviva, follows a shift in marketing strategy ... on the RAC advertising business since 2005 and also handles brand advertising for Aviva s insurance range ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
