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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

REVIEW: Marketing and advertising news in the week’s press

will be marketed under the name Aviva, and contains a high content of vitamins, minerals and enzymes, will roll ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers are seeking help from PR agencies

Advertising, to launch a new range of products under the name Aviva. Consumer and healthcare experts ... , and trade areas. The Aviva range includes cereal bars, juice drinks, breakfast cereals and chocolate ... campaign and a web site dedicated to Actimel. Product: Aviva Life Foods (range includes chocolate ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.