Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
Admiral is the most prominent, followed by Aviva
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Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
responsible may feel they have little choice but to pull it. Aviva and Downton This was the case with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...
City PR players vie for Direct Line spin-off brief
04 Apr 2012 | by Alec Mattinson
names Mike Biggs, ex-finance director of Aviva, as Direct Line chairman, widely seen as a move close ...
My Secret Work Weapon: Show no fear when it comes to change - it's inevitable
04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva
I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Aviva 'detector' by AMV BBDO
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
