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When social media turns bad: dealing with negative comments

responsible may feel they have little choice but to pull it. Aviva and Downton This was the case with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...

The Annual 2011: Top 10 celebrity ads

in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...

School Reports 2011: OMD Group

: Aviva) TV 48% Press 29% Outdoor 10% Radio 6 ... .8%) The biggest loss for OMD was the 27 million Aviva business. However, considering the group holds 168 accounts ...

Close-Up: Return of the art of advertising conversations

tightly scripted ads for Aviva. M C Saatchi's new campaign for Direct Line sees comedians including Chris ... Vickers BBDO (wrote Aviva 'goth') Trends are usually provoked by "what wins". When the sumptuous ... Kay. Even ads I thought were going to be funny and turn out not to be, like the current Aviva spot ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...

Guinness becomes Six Nations' first beer partner

, until it was replaced by Aviva . Guinness also has existing sponsorship deals with the respective ...

Carling backs Four Nations football tournament

tournament hosted in Ireland. It will be held at the Irish national stadium, which is now known as Aviva ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.