Gatorade rebrands as 'G'
29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
profile sporting events, including Aviva Premiership Rugby and the London Triathlon. Last year, Gatorade ...
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The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
in his kitchen that really makes the spot. 7. Aviva, Paul Whitehouse OK, so Abbott Mead Vickers BBDO's Aviva campaign starring Whitehouse has been a bit hit and miss, but one spot ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...
NEW PRODUCT DEVELOPMENT: From the drawing board to the shelf - We asked top designers to invent a ’functional food’ concept. Holly Acland reports
21 Oct 1999 | by HOLLY ACKLAND
There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits. Pharmaceutical giant Novartis is soon to launch Aviva, a brand of functional foods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
