How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
7 Reckitt Benckiser J Sainsbury BP J Sainsbury BAE Systems 8 Aviva ...
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Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Rugby's first interactive app launched for RBS 6 Nations
03 Feb 2012 | by Arif Durrani
Sun 5 Feb 15:00 Ireland v Wales Aviva Stadium Sat 11 Feb 16:00 Italy ... 13:30 Ireland v Italy Aviva Stadium Sat 25 Feb 16:00 England v ... :00 Ireland v Scotland Aviva Stadium Sun 11 Mar 15:00 France v England Stade ...
McCain ends commercial partnership with UK Athletics
11 Jan 2012 | by John Reynolds
. The commercial relationship between Aviva and UK Athletics is up for renewal this year. Aviva has been a ...
Aviva to publish positive customer feedback in social media
15 Feb 2011 | by Mark Banham
Insurance specialist Aviva is to highlight positive customer comments in social media, using a...sites. Aviva has emphasised its customer service in recent advertising. The positive-only filtering ... at Aviva, said: "We ve been working with ServiceTick for a couple of years now and we like the way ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Aviva to sponsor video-on-demand rugby
20 Oct 2010 | by Mark Banham
Aviva has signed a deal to sponsor the Premiership Rugby channel on video-on-demand online.... The deal was brokered between Aviva s retained media agency, ZenithOptimedia, and digital sports specialist Perform. Heather Smith, head of sponsorship at Aviva, said: "Due to our strong presence at the forefront ... for us." Robert Gold, planning manager at ZenithOptimedia, said: "Aviva are a pioneer in their field ...
Search begins for online video ad model
07 Oct 2010 | by Maisie McCabe
The Pool, a research initiative that started in the US backed by the likes of Hulu and CBS Interactive, will also be supported in the UK by the Starcom MediaVest Group and ZenithOptimedia clients Kronenbourg, Aviva, RAC and Research in Motion. After extensive consumer research of both long- and short ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
