Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
company, Aviva, ran a new ad campaign in January starring Paul Whitehouse , to support its own MultiCar ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
review being run by the US private equity company's procurement team. Last year, Aviva sold the RAC ...
Aviva revamps Downton Abbey idents as Ofcom launches investigation
30 Sep 2011 | by Maisie McCabe
Aviva, the insurance brand, has modified the idents for its sponsorship of 'Downton Abbey...Aviva is the headline sponsor of 'Downton Abbey' as part of a wider deal covering ITV's drama ... motorcycle accident and lost his job as a result but was helped by Aviva because he had taken out income protection insurance. Aviva's idents have attracted criticism due to the downbeat tone jarring ...
Things we like
22 Sep 2011 | by Staff
get. And one thing we don't ... Aviva's Downton Abbey sponsorship idents We were excited ... , our enjoyment of the first episode was diminished somewhat by the Aviva sponsorship idents, created by Abbott Mead Vickers BBDO. In what can most kindly be described as a "bold" move, Aviva used its ...
Return of 'Downton Abbey' attracts 10.1 million viewers
19 Sep 2011 | by Daniel Farey-Jones
The beginning of the second series brought in a 34.6% share of viewing and an average 9.27 million viewers (including ITV1 +1) between 9pm and 10.30pm last night. Aviva, which has a sponsorship deal covering ITV's drama output, used 'Downton Abbey' to introduce new idents about the benefits of income ...
Endemol and Sky sign three-year Dublin Super Cup deal
16 May 2011 | by John Reynolds
. It will be played at the Aviva Stadium in Ireland. It is thought that the event is currently looking for sponsors ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
director of Aviva. Each year these awards add to the industry's knowledge on marketing excellence ... director, Aviva, Craig Inglis, marketing director, John Lewis, Chris Jansen, marketing director British ...
Outdoor revenue up 12.5% over 2010
27 Jan 2011 | by Maisie McCabe
from brands such as Sky, M S and Aviva over the last year. "2010 was characterised by the return ...
Aviva takes different approach to life insurance ads
18 Jan 2011 | by John Reynolds
Aviva has launched an emotional TV ad that features comedian Paul Whitehouse as a dead man who...The ad, created by AMV BBDO, adopts a different approach to previous Aviva life insurance ads and is aimed at people who have lost a loved one. It is targeting the nearly 20 million people 39% of UK ... -death approach differs from previous Aviva Life Insurance campaigns, which have focused on the "what if ...
Industry leaders gather for opening of Media 360 in Manchester
10 Jun 2010 | by Arif Durrani
David Pattison, PHD co-founder and former IPA President, will chair the two-day event and is set to give his opening address within the next hour. Morning keynote speakers include Amanda Mackenzie, chief marketing officer at Aviva, discussing how being bold in a downturn can deliver results, followed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
