NEW PRODUCT DEVELOPMENT: From the drawing board to the shelf - We asked top designers to invent a ’functional food’ concept. Holly Acland reports
21 Oct 1999 | by HOLLY ACKLAND
There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits. Pharmaceutical giant Novartis is soon to launch Aviva, a brand of functional foods ...



