NEWS BRIEFS
22 Nov 1999 | by RACHEL MINTER
. Speakers include Martin Bowley, chief executive of Carlton Sales, Aviva Silver of the European Commission ...
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STOP PRESS: NM Rothschild in talks with Gershuny Roth
10 Dec 1999 | by ED SHELTON
Merchant bank NM Rothschild and Sons has been in talks with, among others, Aviva Gershuny Roth...Merchant bank NM Rothschild and Sons has been in talks with, among others, Aviva Gershuny Roth, former corporate communications head at utility company the Energy Group, about filling its corporate affairs director vacancy. The bank confirmed the discussion, but said nothing had been formalised ...
NEW PRODUCT DEVELOPMENT: From the drawing board to the shelf - We asked top designers to invent a ’functional food’ concept. Holly Acland reports
21 Oct 1999 | by HOLLY ACKLAND
There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits. Pharmaceutical giant Novartis is soon to launch Aviva, a brand of functional foods ...
REVIEW: Marketing and advertising news in the week’s press
03 Sep 1999 | by HARRIET GREEN
will be marketed under the name Aviva, and contains a high content of vitamins, minerals and enzymes, will roll ...
Novartis chooses Joshua for functional foods launch
02 Sep 1999 | by IAN DARBY
its new functional food range, Aviva....Novartis Consumer Health is turning to direct marketing in a bid to overcome consumer fears about its new functional food range, Aviva. Aviva launches in October with products which ... awareness. Novartis hopes that the launch of Aviva will expand the functional foods market, which ...
PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers are seeking help from PR agencies
19 Aug 1999 | by SIMON ELLERY
Advertising, to launch a new range of products under the name Aviva. Consumer and healthcare experts ... , and trade areas. The Aviva range includes cereal bars, juice drinks, breakfast cereals and chocolate ... campaign and a web site dedicated to Actimel. Product: Aviva Life Foods (range includes chocolate ...
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