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REVIEW: Marketing and advertising news in the week’s press

03 Sep 1999 | by HARRIET GREEN

will be marketed under the name Aviva, and contains a high content of vitamins, minerals and enzymes, will roll ...

PUBLIC RELATIONS: Healthy PR advice - Increasing numbers of ’functional food’ marketers are seeking help from PR agencies

19 Aug 1999 | by SIMON ELLERY

Advertising, to launch a new range of products under the name Aviva. Consumer and healthcare experts ... , and trade areas. The Aviva range includes cereal bars, juice drinks, breakfast cereals and chocolate ... campaign and a web site dedicated to Actimel. Product: Aviva Life Foods (range includes chocolate ...

 

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