There are few genuinely new categories which emerge in the FMCG sector, so it s little wonder that manufacturers are taking advantage of the burgeoning market for functional foods that claim health benefits. Pharmaceutical giant Novartis is soon to launch Aviva, a brand of functional foods ...
its new functional food range, Aviva....Novartis Consumer Health is turning to direct marketing in a bid to overcome consumer fears about its new functional food range, Aviva. Aviva launches in October with products which ... awareness. Novartis hopes that the launch of Aviva will expand the functional foods market, which ...
Advertising, to launch a new range of products under the name Aviva. Consumer and healthcare experts ... , and trade areas. The Aviva range includes cereal bars, juice drinks, breakfast cereals and chocolate ... campaign and a web site dedicated to Actimel. Product: Aviva Life Foods (range includes chocolate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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