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REVIEW: Marketing and advertising news in the week’s press

03 Sep 1999 | by HARRIET GREEN

will be marketed under the name Aviva, and contains a high content of vitamins, minerals and enzymes, will roll ...

Novartis chooses Joshua for functional foods launch

02 Sep 1999 | by IAN DARBY

its new functional food range, Aviva....Novartis Consumer Health is turning to direct marketing in a bid to overcome consumer fears about its new functional food range, Aviva. Aviva launches in October with products which ... awareness. Novartis hopes that the launch of Aviva will expand the functional foods market, which ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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