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following the acquisition by its parent Aviva of HPI, the UK's biggest second-hand car database....The insurance company plans to use a heavyweight DM campaign to inform its customers about the HPI service, which charges £40 to check the history of second-hand cars. Prior to Aviva's purchase of HPI for £120m this month, the database was used mainly by car dealers. Norwich Union will be mailing 6.8m ...
the acquisition by its parent Aviva of HPI, the UK's biggest second-hand car database....The insurance company plans to use a heavyweight DM campaign to inform its customers about the HPI service, which charges £40 to check the history of second-hand cars. Prior to Aviva's purchase of HPI for £120m this month, the database was used mainly by car dealers. Norwich Union will be mailing 6.8m ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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