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Hotline: Aviva consolidates its accounts into OMD UK

Aviva, the company that owns the Norwich Union and RAC brands, has consolidated its £64 million

New-Business Rankings: 9 December 2005

82.0 35.0 47.0 3 Carlsberg, Etihad, Aviva 6 5 ... ), Gillette, Aviva (corporate) 7 7 Zed 36.0 - 36 ...

OMD wins £80m Norwich Union and RAC accounts

The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...

New-Business Rankings: 2 December 2005

115.2 73.0 42.2 13 BT (TV buying), Gillette, Aviva 6 6 ...

New-Business Rankings: 25 November 2005

115.2 73.0 42.2 13 BT (TV buying), Gillette, Aviva 6 6 ...

Iain Jacob takes the helm at Starcom EMEA

wins from such clients as Gillette, BT, Aviva, COI Radio, LG Electronics and Kraft. Jacob was a ...

Rac launches £5m ad campaign featuring real-life patrols

The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have ... , poster and promotional ad campaign focusing on the RAC's breakdown service. Aviva combined most ...

In Brief

to pitch list for Aviva account Mediaedge:cia has been added to the pitch list for the Aviva account ...

Starcom to tackle pan-Euro Aviva brief

Aviva, the insurance group, has hired Starcom to develop a pan-European strategy to promote its...Aviva is expected to spend £10 million on a multimedia campaign, which will run in the UK and other markets. Starcom was appointed after completing an initial consultancy project for Aviva ... pitch for Aviva's Norwich Union and RAC brands. Aviva bought the RAC in March. It wants to increase ...

RAC plans integrated membership activity

Union owner Aviva in March. If you have an opinion on this or any other issue raised on Brand ...

 

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