director Shaun Meadows. His appointment comes as RAC parent Aviva strives to expand RAC's customer base
Insurance group Aviva is boosting its RAC brands with a hiked marketing spend, to expand its...after Aviva combined most of the RAC's marketing function with Norwich Union, following its £1.1bn ...
Union owner Aviva in March. If you have an opinion on this or any other issue raised on Brand ...
their vehicles. This will be the first work the RAC has run since its acquisition by Norwich Union owner Aviva ...
, whose brands include Direct Line, Churchill and Privilege, and Aviva, which owns Norwich Union - account ... Market (pounds m) share (%) 1 Royal Bank of Scotland Group 2673 32.0 2 Aviva 1273 15.2 3 ...
include Rolls-Royce, Pearson, Aviva. www.ry.com 8 Blue Marlin Founded 1993. Subsidiary Barracuda ...
of the motoring services group by insurance giant Aviva....of those coming from the RAC. Aviva plans to save £80m annually by removing duplication, making supply ... to be badly hit. A spokeswoman for Aviva confirmed it had identified marketing as an area of duplication. She ... to cut. Aviva's main UK brand is Norwich Union, whose media buying is handled by Brand Connection ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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