to remove filtersOpinion: The Marketing Society Forum - Is it better to trust digital to a specialist or creative agency?
29 Nov 2006
will get confused. SALLY SHIRE, GROUP BRAND DEVELOPMENT DIRECTOR, AVIVA We have done quite a lot ...
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The Annual 2006: Top 10 digital talent
15 Dec 2006
as a force in the industry. Although it lost its slice of the Aviva business, it picked up new business ...
Hotline: Aviva shortlists agencies
27 Oct 2006
Aviva has shortlisted six agencies for its £4 million Norwich Union digital advertising pitch
Marketing League Table: Digital Leagues
25 Oct 2006 | by David Tiltman
, 35% design/build, 30% other. Clients include Aviva, Hanson, Centrica. www.the-group.net 41 ... . Subsidiary Aegis. Managing director Robert Horler. Clients include Aviva, Dell, AOL. www.diffiniti.com 2 ...
Aviva invites agencies to pitch for its £4m online account
06 Oct 2006 | by Noel Bussey
Aviva, the owner of Norwich Union and the RAC, is looking for a digital agency to handle online...-pitch. This process is expected to finish in mid-November. The hunt for a new agency follows Aviva's decision ...
Andrew Walmsley on digital: E-tailers should heed offline lessons
20 Sep 2006
Tesco now has more than 750,000 regular web shoppers, and posted in excess of £1bn in online revenue last year. Argos' home-delivered internet orders grew 46%, and 45% of Next Direct's sales now come online. The high street is not alone in feeling the pressure. Last week, insurer Aviva ...
News Analysis: Synergy through separation
24 May 2006
this year, and Aviva, which owns Norwich Union and RAC, mounted an unsuccessful £17bn bid in March. Then ...
Aviva selects Diffiniti for £20m online business
22 Mar 2006 | by by Joanna Bowery
LONDON - Aviva, owner of Norwich Union and RAC, has awarded Aegis agency Diffiniti its £20m digital...The review was called as part of Aviva's consolidation strategy in an effort to drive efficiency, following its acquisition of RAC last year. Over the past 12 months, Aviva has merged the £64m RAC ... account. Aviva is boosting spend on its RAC brand this year in a bid to boost its insurance customer ...
Top 300 Agencies: School Reports. (Part 4 of 5)
24 Feb 2006
(biggest: Aviva) Accounts lost 4 (biggest: COI radio) TV ... as if it would be a year of frustration. Eventually, some big wins - Aviva, the owner of the RAC, moved its £64 ... a pitch against Vizeum. However, the AA account moved to PHD. In addition to Aviva, OMD UK won ...
Top 300 Agencies: School Reports. (Part 5 of 5)
24 Feb 2006
, but Vizeum was disappointed not to win the £60 million Aviva account at the end of year. In 2006, it would ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
