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Kitcatt Nohr wins £20m Aviva direct marketing account

LONDON - Aviva has handed Kitcatt Nohr Alexander Shaw the estimated £20m direct marketing account...handled by the Norwich-based Fox Murphy, which is retained by Aviva. It also works on RAC, which was bought by Aviva last year. Last year, Aviva consolidated the DM for all its products into Fox Murphy ...

Aviva awards online work to Glue and Good Technology

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...

Hotline: Aviva shortlists agencies

Aviva has shortlisted six agencies for its £4 million Norwich Union digital advertising pitch

Aviva invites agencies to pitch for its £4m online account

Aviva, the owner of Norwich Union and the RAC, is looking for a digital agency to handle online...-pitch. This process is expected to finish in mid-November. The hunt for a new agency follows Aviva's decision ...

News brief: Aviva sheds jobs

Aviva is shedding 30 roles in its 750-strong Norwich Union marketing function as part of the group

Aviva hands RAC chief wider role

Insurance giant Aviva has promoted RAC marketing director Shaun Meadows to the role of marketing...responsibility for RAC. Aviva combined most of RAC's marketing operations with Norwich Union following its £1 ...

Media: Strategy Analysis - Starcom spreads the word for Aviva

Brand: Aviva Client: Sally Shire, marketing director, Aviva Brief: Give meaning to the Aviva ... .5 million AGENCIES Media: Starcom Creative: RSA, HandG, Abbott Mead Vickers BBDO STRATEGY Aviva ... . Aviva briefed Starcom to give greater meaning to the brand without selling product at this stage ...

The World: Shanghai - M&C Saatchi beats DDB Needham to grab Aviva

The insurance giant Aviva has appointed M&C Saatchi to handle its above-the-line account in Hong..., the Aviva Asia brand and communications director, said: "This will be the first time that Aviva has embarked ...

Aviva selects Diffiniti for £20m online business

LONDON - Aviva, owner of Norwich Union and RAC, has awarded Aegis agency Diffiniti its £20m digital...The review was called as part of Aviva's consolidation strategy in an effort to drive efficiency, following its acquisition of RAC last year. Over the past 12 months, Aviva has merged the £64m RAC ... account. Aviva is boosting spend on its RAC brand this year in a bid to boost its insurance customer ...

Diffiniti scoops £26m Aviva digital account

Aegis-owned digital agency Diffiniti has won the £26m merged Aviva digital account after a final...of the Aviva account follows a pitch that also involved Starcom Digital, OMD Digital, All Response Media ... . The contract will run for two years subject to review. Aviva said the decision to appoint Diffiniti was taken ... the entire digital media mix effectively." Aviva awarded its £75m above-the-line media planning and buying ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.