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Opinion: The Marketing Society Forum - Is it better to trust digital to a specialist or creative agency?

will get confused. SALLY SHIRE, GROUP BRAND DEVELOPMENT DIRECTOR, AVIVA We have done quite a lot ...

Aviva awards online work to Glue and Good Technology

LONDON - Insurance company Aviva has appointed Good Technology and Glue London to handle the £4m...the creative and strategic development of RAC on the web. Aviva declined to comment. Good Technology ... for the account in October. The appointment of Good Technology and Glue London comes after Aviva decided in June ...

Marketing League Table: Digital Leagues

, 35% design/build, 30% other. Clients include Aviva, Hanson, Centrica. www.the-group.net 41 ... . Subsidiary Aegis. Managing director Robert Horler. Clients include Aviva, Dell, AOL. www.diffiniti.com 2 ...

Andrew Walmsley on digital: E-tailers should heed offline lessons

Tesco now has more than 750,000 regular web shoppers, and posted in excess of £1bn in online revenue last year. Argos' home-delivered internet orders grew 46%, and 45% of Next Direct's sales now come online. The high street is not alone in feeling the pressure. Last week, insurer Aviva ...

News brief: Aviva sheds jobs

Aviva is shedding 30 roles in its 750-strong Norwich Union marketing function as part of the group

News Analysis: Insurers close the loop

The closest insurance traditionally gets to innovation is their proximity in the dictionary. That is about to change with Norwich Union's plans to introduce prepay cards to settle insurance claims. The Aviva-owned insurance firm is to issue claimants with non-reloadable payment cards that can be used ...

Norwich Union Healthcare appoints Kitcatt Nohr

The agency will also work alongside Norwich Union's other direct agency, Team Spirit, to target SMEs in the growing corporate healthcare market. The Aviva-owned company had originally approached six agencies before drawing up a shortlist of three. The pitch involved incumbent Bright ...

Norwich Union Healthcare appoints Kitcatt Nohr

The agency will also work alongside Norwich Union Healthcare's other direct agency, Team Spirit, to target SMEs in the growing corporate healthcare market. The Aviva-owned company had originally approached six agencies before drawing up a shortlist of three. The pitch involved incumbent Bright ...

Branding News Brief: Lex Vehicle Leasing rebrands as Lex

Lex Vehicle Leasing has rebranded as Lex following a change of ownership from Aviva to HBOS

Marketing league table: Design - Design leagues

% corp ID, 10% web. Clients include Aviva, Capita, Rolls-Royce. www.ry.com Interbrand UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.