Bishop and Roberts led the creation of Starcom+, a Starcom division set up to offer branded content and alternative media strategies, in 2005. It has worked for clients including Levis and Aviva. Roberts left Starcom earlier this year amid a restructure of the agency by new chief executive Linda Smith ...
LONDON - HSBC is launching an insurance brand in conjunction with Aviva, which will be backed by a...planning and buying. By picking Aviva, the industry s biggest player with a 15% market share through ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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