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How to get ahead in marketing: Part I - Customers in charge

Snowball (Abbott Mead Vickers BBDO) and David Lundholm (Norwich Union/Aviva) have been named as individuals ...

Ethical marketing

. Who s doing it: Insurance company Aviva. Its latest ad campaign declares that the firm s strategy for the future is to make sure there is a future . But what will Aviva do about it? It is committed to becoming ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.