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Direct: Norwich Union in healthcare drive
09 May 2007
The Aviva-owned brand is offering new customers free dental and optical cover for the first year. The campaign, created by Kitcatt Nohr Alexander Shaw, spans DRTV, direct mail and door-drops. The DRTV spot will air for a month in daytime and early evening spots before returning later in the year. The work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
