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Ringo Starr and Bruce Willis in Aviva ad

23 Dec 2008 | by Staff

to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

22 Dec 2008 | by Staff

LONDON - Aviva, the international savings, investments and insurance group, will launch a major...the movie Die Hard, whilst his younger self is driving the car. The company already trades as Aviva in more ... . Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started over 200 years ago, selling protection against fire and highway robbery; as Aviva we are now the fifth ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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