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Creston positive on outlook after profits climb 29%

. Creston enjoyed a record period for new business, bringing in 11m in revenue through wins such as Aviva ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Aviva appoints The Gate to roster

LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate...Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition. The appointment of The Gate to the Norwich Union Life and Collective Insurance ...

Aviva completes digital agency line-up

LONDON - Aviva has completed the review of the £4m combined digital rosters for its Norwich Union

B&Q appoints Alchemy Worx to email task

for Aviva , which owns brands RAC, BSM and Norwich Union . Since joining, he has overseen a redesign ...

Aviva sees agencies for £4m digital task

Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its £4...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.