23 Dec 2008
| by Staff
to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
22 Dec 2008
| by Staff
LONDON - Aviva, the international savings, investments and insurance group, will launch a major...the movie Die Hard, whilst his younger self is driving the car. The company already trades as Aviva in more ...
. Amanda Mackenzie, chief marketing officer at Aviva says: We are very proud that Norwich Union started over 200 years ago, selling protection against fire and highway robbery; as Aviva we are now the fifth ...
13 Nov 2008
| by Alex Brownsell
LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...
12 Sep 2008
| by Alec Mattinson
Aviva Investors, the asset management arm of insurance heavyweight Aviva, has appointed a new...'s and Bloomberg. Her appointment forms part of the company's one Aviva' drive, focussed on integrating the group's various global businesses under the Aviva umbrella. The Aviva group is the world's 5th largest ...
03 Sep 2008
Insurance giant Aviva has called in PR help as it attempts to improve the performance of its 60...Aviva is launching a Customer Cup , which will invite staff teams of six to identify and remove ...
as everyday heroes . Aviva, which claims to be the world s fifth largest insurance group, hopes ...
Aviva across its international operations. Aviva recently provoked an outcry from union Unite after ...
02 Sep 2008
| by Kate Magee
Insurance giant Aviva is using Not Actual Size to promote a global staff initiative that encourages...Aviva is launching a 'Customer Cup', which invites staff teams of six to identify and remove ...
featuring as 'Everyday Heroes'. Aviva, which claims to be the world s fifth largest insurance group, hopes ...
after the company announced it was to scrap consumer brand Norwich Union in the UK, in favour of Aviva ...
20 May 2008
company Aviva. For starters, Norwich Union, like most financial-services brands, is no
longer ...
of so many
different, yet allied, brand equities. Aviva's major competitors have streamlined ...
leadership and
differentiation fall. As Aviva chief executive Andrew Moss put it, 'one
Aviva, twice ...
19 May 2008
| by Alex Brownsell
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate...Last month the company announced the beginning of a two-year project to phase out the Norwich Union brand in favour of Aviva. Recently-appointed group marketing director Amanda MacKenzie will oversee the transition. The appointment of The Gate to the Norwich Union Life and Collective Insurance ...
29 Apr 2008
| by Gareth Jones
LONDON - Insurance giant Aviva has confirmed plans to phase out its Norwich Union name in the UK...The removal of the Norwich Union name, in favour of the Aviva brand, will be overseen by recently appointed group marketing director Amanda Mackenzie. The move will see Aviva become the customer brand for the Aviva group worldwide, replacing Norwich Union, Commercial Union Poland and Hibernian. The RAC brand ...
04 Apr 2008
Aviva has appointed Soup, GT, glue and Chemistry to the digital advertising roster for Norwich
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