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Ringo Starr and Bruce Willis in Aviva ad

to communicate Aviva's name change from Norwich Union....The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

The Gate wins place on Norwich Union agency roster

Aviva announced last month that it will drop the Norwich Union brand within the next two years. ...

The Week: Digital reviews - Aviva hires quartet for NU

Aviva has appointed Soup, GT, glue and Chemistry to the digital advertising roster for Norwich

Close-Up: Live issue - Is the advertising industry sexist?

." CLIENT - Amanda MacKenzie, group marketing director, Aviva "I'm not so sure it is sexist. I don't think ...

Aviva sees agencies for £4m digital task

Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its £4...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

Aviva sees agencies for £4m digital task

LONDON - Aviva, the insurance group that owns Norwich Union and the RAC, has called a review of its...Union Direct and Norwich Union Life tasks. Last week, Aviva appointed Amanda MacKenzie as its marketing director. She is due to join the company in March. Aviva declined to comment. ...

The Week: People News - Aviva appoints Mackenzie

director at Aviva, the owner of Norwich Union and RAC. Mackenzie will join on 3 March in a global role

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.