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Marketing heroes

to be one of the most successful commercials BA has made. Amanda McKenzie, group marketing director, Aviva ...

The week in marketing: 18 November

Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...

Aviva hires British Gas' Jan Gooding for senior marketing role

LONDON - Insurance giant Aviva has bolstered to its internal marketing team as its gears up for its...that best practice is maintained across Aviva's global marketing communications. Both marketers are set to join on 1 December. They will report directly to Aviva's chief marketing officer, Amanda Mackenzie. ...

The glass ceiling in marketing

statistics,' said Amanda Mackenzie, group marketing director at Aviva. Female marketing directors' salaries ...

Conference Preview: A strong sense of identity

to Sally Shire, group brand development director at insurance firm Aviva. 'Within the organisation there need to be 'lots of opportunities for people to participate and create', she says.'At Aviva we hold ... Sally Shire, global brand development director, Aviva; Ian James, global head of digital, Bacardi Global ...

McCain chips back health focus with £5m athletics tie

Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...

Marketer's diary

Show, ExCeL, London E16. 25-26 July Aviva London Grand Prix, National Sports Centre, Crystal Palace ...

The pitfalls of adopting a new brand name

to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake...the wrong reasons. However, Aviva brand development director Sally Shire identifies key differences ... believes will make the change a success. Not least of these, she says, is that 'Aviva is already a ... that has such a strong heritage in Britain. Consequently, the Aviva name is being phased in slowly ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Karen Earl takes on Synergy title

of the Engine Group, counts British Airways, Coca-Cola, Guinness, RBS and Aviva among its clients. Crow added ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.