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Marketing heroes

to be one of the most successful commercials BA has made. Amanda McKenzie, group marketing director, Aviva ...

The week in marketing: 18 November

Kennedy Amsterdam will run across TV, cinema, digital, banners and print channels. Aviva hires Gooding Insurer Aviva has expanded its marketing team ahead of the 2009 rebrand of Norwich Union. Jan Gooding has ...

P&G cuts adspend by £16m as TV market suffers

it by 16.1m on last year. Aviva, the insurer, lopped off 10.3m from its spend while BT cut 8.1m ...

Mindshare hires Armitage

Sword and Unilever. He has also had stints as head of brand development and communications for Aviva ...

Cheeze bolsters management team

comparison site Moneyfacts Group, after more than six years as head of partnerships at insurance group Aviva ...

McCain chips back health focus with £5m athletics tie

Athletics' principal sponsor is insurance firm Aviva, whose sponsorship also expires in 2012. ...

Power 100 Marketers of 2008: 1-50

left in no doubt that he still has great enthusiasm for the job in hand. 12. Amanda Mackenzie, Aviva ... services at BT, moved to Aviva from British Gas earlier this year. The flame-haired marketer, having ... on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ...

Generate Sponsorship appoints Neill to PR role

, Aviva, RAC, Samsung, The FA, Nationwide, Carlsberg, Bennetts, Nestle, Prime Time Recruitment, 888.com ...

Diffiniti wins £23.5m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

Diffiniti wins £23m Sky digital account

total billings are less than what we spend, he said. Diffiniti has handled Aviva and Dell online ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.