to remove filtersCampaign Annual 2009 - Top 10 celebrity ads
10 Dec 2009
Jamie Oliver 4Creative 5. Aviva Direct insurance - starring Paul Whitehouse Abbott Mead ...
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Campaign Annual 2009 - Top 10 worst celebrity ads
10 Dec 2009
1. Money Supermarket Peter Jones DCH 2. Diet Coke Duffy Mother 3. Heart Emma Bunton, Jamie Theakston 4. Iceland Coleen Nolan Tom Reddy Advertising 5. Swift Cover Iggy Pop Rainey Kelly 6. Aviva Bruce Willis, Dame Edna Everage, Elle Macpherson AMV ...
Pitch update
04 Dec 2009
. Final stage meetings for Aviva's global media pitch have drawn to a close, with the incumbent, OMD ...
Aviva to maintain high marketing spend in 2010
20 Nov 2009 | by Alex Brownsell
LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant...this year, following its high-profile 80m campaign to flag the rebrand from Norwich Union to Aviva. Over ... . Despite claiming that brand consideration for Aviva has increased five-fold, Mackenzie said the company ... The Fast Show actor Whitehouse, which have successfully captured the brand essence'. Aviva is currently ...
Chief marketing officers find it lonely in the board room
17 Nov 2009 | by Nicola Clark
at insurance firm Aviva. 'You can't make significant changes without leadership from the top.' Marketers need ... : Aviva Amanda Mackenzie Group marketing director, Aviva While advertising trade bodies ... tion to this trend is the insurance brand Aviva, which rolled out a multi-million-pound rebranding ...
Aviva launches Your Wellbeing customer magazine
16 Nov 2009 | by Fiona Ramsay
LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...
Could crowd-sourcing be a useful way to generate advertising ideas?
10 Nov 2009 | by Staff
; mso-bidi-language:#0400;} No Jan Gooding, marketing director, Aviva If you have a ...
Hotline: The AA secures support and funding for Front Foot
06 Nov 2009
The Advertising Association has now secured support and funding from Aviva, COI and BT for its
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM
05 Nov 2009 | by Noel Bussey
0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...
12 for London 2012
03 Nov 2009 | by Ed Kemp
as a brand ambassador for numerous brands, including Aviva, and Reebok, while marathon world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
