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Putting a price on media planning

operations at Aviva (with responsibility for marketing procurement) Agency: Under review How can ...

Aviva reviews £150m global media planning and buying needs

LONDON - Aviva, the insurance giant formerly known as Norwich Union in the UK, has called a review...into one agency or network. It will include the media requirements for the Aviva-owned motoring company RAC. At present, Omnicom handles Aviva's 50m media business in the UK, the company's biggest advertising market ... process is being led from Aviva's London headquarters by marketing operations director Jan Gooding. She ...

Penna acquires Barkers for £8.6m

the COI, Tesco, Aviva, Orange and Microsoft. Recruitment advertising has been hit particularly hard ...

Equi=Media drives £1m BSM contract

. In April, insurance giant Aviva sold BSM and its subsidiaries to Arques Industries, the investor ...

Is it the right time for Santander to ditch its heritage brands?

comfortable and reassured than before. Yes Amanda Mackenzie Chief marketing officer, Aviva Twelve ...

TradeDoubler's Wood set to join Diffiniti as managing director

, he will be responsible for managing 100 staff working for clients that include Sky, Aviva, Auto ...

Diffiniti's Robert Horler appointed managing director of Carat

At Carat, Horler will work with Steve Hobbs, who retains his role as the agency's deputy managing director. Horler founded Diffiniti as managing director in 2004 and has since expanded the Aegis Media-owned online planning and buying specialist to handle clients such as Sky Digital and Aviva. Prior to his ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.