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Aviva to maintain high marketing spend in 2010

LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant...this year, following its high-profile 80m campaign to flag the rebrand from Norwich Union to Aviva. Over ... . Despite claiming that brand consideration for Aviva has increased five-fold, Mackenzie said the company ... The Fast Show actor Whitehouse, which have successfully captured the brand essence'. Aviva is currently ...

Seven Squared to publish new magazine for Aviva

LONDON - Aviva, the private health insurance and income protection company, is launching a new...staff is undisclosed, but content will be written by contributors and Aviva's clinical staff, as well as interviews with Aviva customers and leading surgeons. Seven Squared was set up following the acquisition ...

Aviva launches Your Wellbeing customer magazine

LONDON - Aviva has appointed customer publisher Seven Squared to produce Your Wellbeing, a new...The magazine aims to demonstrate that Aviva is a health and wellbeing provider and not simply a health insurer. The magazine also actively encourages customers to engage with Aviva online ... by contributors, interviews with leading surgeons and Aviva customers who tell their individual stories. ...

Edelman's Paul Lockstone to head up Aviva Investors' corporate affairs

Aviva Investors, the asset management business of insurance giant Aviva, has appointed Paul...Lockstone is currently MD of Edelman's EMEA financial practice and will start at Aviva Investors in January 2010, reporting to Erich Gerth, global business development director. He will lead external ... and corporate communication activity will be invaluable to Aviva Investors as we continue to grow our global ...

And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM

0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...

And in the real world..Cadbury, Aviva, MySpace, Microsoft and more

Cadbury has posted sales growth of 7 per cent for the three months to September 30, thanks to raising prices and changing the variety of products it sells. Financial Times Aviva is to announce a restructuring of its European operations today after a review of its 12 continental businesses. Source ...

Aviva campaign advises businesses to use insurance brokers

LONDON - Financial services company Aviva is rolling out a TV campaign encouraging businesses...and knowledge that the broker can bring,' said Brian Spinks, head of sales and marketing at Aviva. Creating ...

The Week: People News - Kitson set to depart Aviva

John Kitson, the sales and marketing director for Aviva's general insurance business, is set

Aviva launches consumer roadshow to provide financial advice

LONDON - Insurance brand Aviva has launched a nationwide roadshow offering consumers a free...; mso-bidi-language:#0400;} The Aviva Roadshow will stop at 11 destinations around the UK ... athletics sponsorship programme, members of the Aviva GB NI team athletics team will attend the roadshow to talk with visitors about the benefits of a healthy lifestyle. The Aviva Roadshows are yet another ...

Senior Aviva marketer John Kitson to leave

LONDON - John Kitson, the sales and marketing director responsible for Aviva's general insurance...-fareast-language:#0400; mso-bidi-language:#0400;} Kitson joined Aviva from Norwich Union. He has worked ... Aviva rebrand. Kitson said: This is a personal choice to have a rest, go fishing, write a book, go to Norwich City FC away games, and take stock.' The Aviva sales and marketing team will be restructured ...

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