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Campaign Annual 2009 - Top 10 worst celebrity ads

10 Dec 2009

1. Money Supermarket Peter Jones DCH 2. Diet Coke Duffy Mother 3. Heart Emma Bunton, Jamie Theakston 4. Iceland Coleen Nolan Tom Reddy Advertising 5. Swift Cover Iggy Pop Rainey Kelly 6. Aviva Bruce Willis, Dame Edna Everage, Elle Macpherson AMV ...

Campaign Annual 2009 - Top 10 celebrity ads

10 Dec 2009

Jamie Oliver 4Creative 5. Aviva Direct insurance - starring Paul Whitehouse Abbott Mead ...

And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM

05 Nov 2009 | by Noel Bussey

0 0 Aviva, the UK's second-biggest insurer, will keep an eye on the break-up of ING to see ...

And in the real world..Cadbury, Aviva, MySpace, Microsoft and more

22 Oct 2009 | by Anne Cassidy

Cadbury has posted sales growth of 7 per cent for the three months to September 30, thanks to raising prices and changing the variety of products it sells. Financial Times Aviva is to announce a restructuring of its European operations today after a review of its 12 continental businesses. Source ...

PROMOTIONAL FEATURE - Direct marketing round table

15 Oct 2009

job to do now, Wheeler says. We did a lot of press ads for the Aviva relaunch. They might not have ...

And in the real world... RBS, Diageo, Microsoft, Cadbury and more

06 Oct 2009 | by Kate Nettleton

Aviva is hoping to sell off a stake in its Dutch subsidiary company Delta Lloyd in a bid to raise between 1 billion and 1.6 billion. The floatation, which will occur on Euronext s Amsterdam exchange in November, will be Europe s largest in more than a year. Source: The Guardian Cadbury ...

Aviva calls £150m global pitch

10 Sep 2009 | by Anne Cassidy

LONDON - Aviva, the insurance giant, has kicked off a pitch for its estimated £150 million global...The review has been called with the aim of consolidating Aviva s media into one agency or network and affects all the 28 markets that the insurer operates in globally. Media planning and buying for the Aviva-owned RAC is included in the process. Aviva uses a variety of agencies from each of the five major global ...

Aviva secures free billboard space in recession-hit market

01 Jun 2009 | by Anne Cassidy

LONDON - Aviva has saved vast sums of money on its latest advertising campaign due to deflation...to the fact that there was no demand for the vacant space. The entire campaign cost Aviva around 20 per cent ... , Aviva s group marketing director, said the company has had the happy problem of wondering how to deal ...

And in the real world... Homebase, Santander, Aviva, M&S and more

30 Apr 2009 | by Kate Nettleton

Investors have lambasted Aviva for its decision to spend tens of millions on a star-studded rebranding TV campaign. Aviva's investors accused the board of "squandering" shareholders money on the ads, created by Abbott Mead Vickers BBDO, which starred a number of high-profile stars including Bruce Willis ...

And in the real world... Apple iPhone, Aviva, GM, beer and more

28 Apr 2009 | by Kate Nettleton

than 20,000 by 2010. Source: Financial Times Aviva's shares jumped 5 per cent after market concerns ...

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